HOW TO WIN BRAND
PARTNERSHIPS
Who is this for?
You are a content creator with a strong social following or a founder of a media platform who wants to start monetising your business through brand partnerships & advertising revenue. Are you constantly asking yourself… How do I find brands to partner with? What do I charge? What is my commercial proposition? This workshop is here to take you through the absolute fundamentals of brand partnerships, help you navigate the wild west of the advertising world & ultimately ensure you make money through brand partnerships.
THE WORKSHOP STRUCTURE
x 2.5 hour strategy session (IRL or zoom)
x 2 hour creative session (IRL or zoom)
1 month slack or whatsapp support
WHAT we cover in the SESSIONS;
How to win brand deals and monetise you social platforms, (including facebook, instagram, tiktok, pinterest, twitter, youtube & snapchat) digital channels (website/blogs) print titles, podcasts, events & speaking opportunities
How much to charge brands & how to breakdown investment costs for a partnership on your social & digital channels
Overview of the advertising industry & how to navigate it
How to engage with your audience and build clear audience profiles that brands will buy into
Create a list of brands who would be authentic partners on your platform
Develop a outreach strategy; how to find decision makers from brands who look after marketing budgets
How to build compelling sales collateral
How to brainstorm standout creative ideas
Work through a live brief on the table & create a winning proposal
B2B strategy - linkedin & ad space
How to negotiate & close deals
What to do if a brand deal signs off - sign off checklist that covers off all advertising processes & timelines
How to deliver an engaging and original campaign that offers the brand a ton of value and ensures repeat business
Slack or whatsapp support for one month
All the legalities
Takeaways
A media pack & pitch deck ready to send to advertisers with all your branding, content & tone
An NDA contract that protects your creative IP for all future pitches
A brand contract template to use for all future partnerships
15 x hand picked brands who align with your brand values, inc ideas on approach & packages
30 min accountability follow up within 6 months
At the end of this workshop you will have built a clear & concise commercial proposition that transitions you into a media brand. You will feel confident to begin outreach to brands & start winning brand deals authentic to your platform and engaging to your audience.
BRAND PARTNERSHIPS WORKSHOP £1500 (can be paid in 2 instalments)
NEED PARTNERSHIPS HELP ON A PROACTIVE OR AN URGENT PITCH? You can pick my brains over a power hour for £199