INTRODUCTION TO INFLUENCER MARKETING
121 Workshop £750
Who is this for?
This workshop takes a deeper look into influencer outreach including creative/marketing strategy. You are a founder of a startup or small business who would love to work with influencers to help build awareness of your brand but no idea who to approach, how to approach & how much to pay for their time & content. You want to confidently approach influencers with a clear brief & creative format but need help nailing the marketing strategy. Creating an influencer marketing strategy is more than just a random creator reading from a brief that your product is great, this workshop is about building a watertight marketing plan that will help you to evaluate the return of investment and help your brand stand out amongst the noise.
What we cover in the workshop;
Identify your KPI’s (key performance indicators) & objectives
What CTA (call to action) to implement to ensure you hit your KPI's
What the creative idea / marketing approach is to the campaign, brainstorm the message/idea based on what your KPI's are
Audience analysis & creating audience personas, exploring who your core audience are and how to reach a 'new' audience. Plus how to use audience insight to find the right influencer for your campaigns
How to find the right influencer 'match' for your brand & what to look for, including engagement %, audience & reach
What formats & social platforms to use for best results eg tiktok v’s instagram & grid post v's stories
A shortlist of x 5-10 influencers I would recommend you partner with based on our strategy meeting
Recommendations of platforms to use to identify the right influencer or run campaigns through third party platforms
Contracts / ASA guidelines / legal bits